Sylvan “Gene” Needham IV, Store Manager and Owner, is the 4th generation of the Needham family to manage this family-owned business. As a boy, he worked after school sweeping floors and washing windows, and eventually began goldsmith training and working on the sales floor before he left for a mission for the Church of Jesus Christ of Latter-day Saints in the West Indies mission in 1988. In the summer of 1990, Gene IV was handed the store key and assumed management. Since then, he has received certificates in both diamonds and diamond grading from the Gemological Institute of America. He works daily buying, selling, appraising, and grading diamonds and jewelry. Gene IV married Julie Coppin of Logan, and they have nine children.